Strategic management involves planning that targets the future of the organization and the management of such planning; it also emphasizes the current capacities of the organization. The fundamental principle of strategic management is comprised of developing strategies, also known as game plans, that allow organizations to continue their existence at any time frame and within all environmental conditions, and guiding the organization's direction. Strategic planning, one of the tools used by strategic management, is a type of long term planning, and requires a realistic examination of the external factors acting on the organization. This course relays detailed information through hands on exercises about this management approach, preferred by organizations that, in today's constantly changing competitive environment, want to stay successful and sustain themselves for the long term.
Who Should Attend
Executive managers, as well as managers who will be participating in organizational business planning and implementation.
Course Content
Evolution of the idea for strategic management
The concept of strategy and its attributes
The concept of strategic management and its attributes
Strategic management model
Strategic planning model
Forming a vision
Environmental analysis
Organizational values
Mission specification
Strategic business modeling
SWOT Analysis
Vacuum analysis and strategy formulation
Strategic business plan
Tools for strategic planning and management
Balanced Scorecard implementations
Strategic evaluation and control
Implementation and integration of strategic planning and management within the organization
Strategic decision making process and techniques
Case studies and implementations
Course Schedule: 2 Days
Upon completion of the seminar, participants will receive certificates of attendance